Users will soon have a fresh option that allows them to lessen the quantity of AI-made media appearing in their feeds. This move comes as the service revealed that it currently hosts in excess of 1 bn AI-generated clips.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a global launch. This development comes amid a rise in content created by AI, spurred by new AI video creators.
The Broader AI Trend
It has been noted that nearly a tenth of the fastest-growing video streams on a competing service primarily display clips produced artificially. A large amount of this output is considered low-quality AI content, a phrase for substandard, mass-produced content that is often nonsensical or dreamlike.
“We know from our community that numerous viewers like content created using AI tools, including AI artwork to educational videos, and we want to provide users the option to increase or decrease of that, based on their own likes,” commented a platform representative.
Volume and Proportions
The service announced that there are now over a billion videos on its app labeled as AI-generated. In total, in excess of 100 million videos are uploaded to the platform daily, making AI-generated material a minor portion of its total content library.
How to Adjust Settings
Members will be in a position to reduce or increase the amount of AI-generated videos they see by accessing the content preference setting in the app and picking “AI-generated content”. Additional categories that are already be controlled under the filter include news, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s rules require creators to label convincing artificially created content, and it bans malicious deepfakes of celebrities or crisis events. Any authentic-looking AI-generated clip that is unmarked can be taken down under its terms of service.
Additionally, the platform will now attach an “AI-made” tag to content produced via its proprietary AI systems, or identified by an collaborative effort for identifying content made by AI. This step is aimed to deter users from seeking to bypass the labeling process.
Responsible AI Funding
The platform is also launching a two million dollar awareness program for professionals and groups to develop informative material about using AI responsibly. This initiative will support charitable organizations specializing in teaching coding and technology.
Moderation Strategy
TikTok has supported its safety measures, following controversy over plans to lay off hundreds of safety staff in the United Kingdom. The company is planning to eliminate a significant number of roles in its trust and safety team in its British office, with trade unions and digital protection specialists raising concerns that people are being substituted by machine-led review.
A company official stated that staff-based oversight would still have a role, but artificial intelligence can protect employees by eliminating the most harmful content ahead of it has to be seen by staff. The company stated a significant reduction in shocking and graphic content handled by human moderators over the last 12 months due to reliance on its automated systems.
It is vital to integrate humans and technology to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to minimize viewing of unsafe media as swiftly, which is the area in which a significant AI assistance is proving valuable process content quickly.”
